Reimagining Reading Spaces for Kids at Schools, Public Libraries & Bookstores.
How do you make reading an enjoyable experience for children? My idea for Experiential Advertising rethinks the physical space that children use when reading at public libraries, book stores or literacy corners of classrooms. Using Enid Blyton's infamous story of a magical tree (The Enchanted Wood) that has different lands circulating at the very top, kids can climb a wooden staircase to sit at a special tree house reading room. Once finished, they use a Slippery Slide (similar to the one found in the Blyton books) and cushions to exit the reading room. It is fun, promotes reading and advertises a popular childhood classic.
Inspiration Corner
Rough Sketch of Faraway Treehouse
Child Slavery Awareness- Subway & Bus stop Billboards
These billboards would make use of black and white photographs of young children from around the world, trapped behind fences, nets or in cages. Their tiny hands would project out of the photos and be made of a silicone/leather substance that feels similar to skin, based on English designer Gigi Barker's human furniture . In some cases, pheromones would be added, via a spray, for a more human element to the billboard. People would be able to touch and smell these kids. The point is to get people to stop ignoring the plight of children around the world who are forced into child labor.
An example of an organisation that could use such an advertisement is The Child Labor Coalition (www.stopchildlabor.org).
Do not feed
Children are meant to see the sunlight.
My rough sketch drawings are done from black and white photographs found online (World Pulse, The Islamic Monthly) concerning Child Slavery and Trafficking. Billboards would make use of such images.
Note: hands will project out of billboard.
Possible sites for billboard display : bus stops and subway stations.
